The $5 Trillion Wake-Up Call That Brands Cannot Ignore

The $5 Trillion Wake-Up Call: Is Your Brand Ready for Agentic Commerce?

In a recent Forbes feature, Cymbio Co-Founder & CEO Roy Avidor issued a bold warning: the era of “search and click” is ending. We are entering the age of Agentic Commerce.

The Shift: From Search to Execution

By 2030, AI agents are projected to orchestrate $3 trillion to $5 trillion in global revenue. Consumers are no longer just using AI to find products; they are delegating the entire purchase process to autonomous agents.

“The conversational interface is the newest sales channel. This is the new ‘digital shelf,’ and it’s a conversation.” – Roy Avidor

The “Invisible” Risk

For brands, the challenge is simple: Become transactable or become invisible. If an AI agent cannot verify your inventory, price, and shipping in real-time through a machine-readable API, it will skip your brand entirely. To survive this shift, brands must move beyond static websites and ensure their data is “agent-ready.”

How to Prepare

  1. Centralize Your Data: Establish a single source of truth for inventory and fulfillment.

  2. Enable Transactability: Ensure your infrastructure allows AI agents to execute orders, not just view products.

  3. Use an Abstraction Layer: Partner with a platform like Cymbio to syndicate your data as a transactable feed across all AI ecosystems (ChatGPT, Gemini, etc.) simultaneously.

The shift to agent-led commerce is inevitable. Don’t let your brand get left out of the conversation.

Read the full article on Forbes here.

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